Wednesday, December 24, 2008

CAMP ROCK

Camp Rocky

Disney stars are abundant in Search, and for good reason. When one of the wholesome brand's stars breaks the happy family façade, chaos ensues. A December Vanity Fair cover featuring 33-year-old actress Kate Winslet in nothing but an overcoat and heels barely raised an eyebrow, but an earlier photo shoot that showed a teenaged Miley Cyrus with an exposed back caused a national furor.

The "miley cyrus photo scandal," as people referred to the incident in Search, threatened the reign of the Teen Queen, a title she's earned for good reason. The 16-year-old is the face of the billion-dollar "Hannah Montana" Disney brand and a platinum-selling pop star. While kids may eat up Cyrus' sugary-sweet persona, her real-life actions had grown-ups talking, and not just the parents of her fans.

Following the photo shoot, Cyrus issued a public apology, saying she was embarrassed by photos she thought were supposed to be "artistic." Parent company Disney swooped in to protect its young star, claiming that the shoot was manipulated to sell more covers.

The backlash—online and off—forced renowned photographer Annie Leibovitz to defend her work. Vanity Fair posted a behind-the-scenes account that showed Cyrus' parents and handlers on the set. The furor didn't let up when shots of the bikini-clad star goofing off with friends surfaced online and news came out about her recent relationship with 20-year-old underwear model Justin Gaston. Taking flirty photos and hanging out with older guys may be typical adolescent girl behavior, but for the Teen Queen, they became royal scandals. Fans responded, and for the first time, searches on "miley cyrus" outpaced those of her alter-ego.

Cyrus wasn't the only Disney star with a photo scandal. When nude shots of actress/singer Vanessa Hudgens hit the Web in 2007, there was speculation that she would be dropped from the Mouse House's hit "High School Musical" franchise. What could have been a public relations nightmare for Disney became a boon: Hudgens became a household name and even got a pay raise to star in the feature-film version. Thanks to her and boyfriend Zac Efron, "High School Musical 3" became one of 2008's biggest box-office hits.

Like Miley Cyrus, the Jonas Brothers—Kevin, Joe, and Nick—parlayed their Disney series into a successful recording career and the original movie "Camp Rock." Unlike Cyrus, the brothers remained relatively immune from scandal. The rockers still found themselves as tabloid fodder for, of all things, their insistence on . That inspired fans to search on terms like "purity rings."

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